Overture, the world leader in Pay-For-Performance™ search, has redefined how businesses market online. With just one buy, Overture lists your site in search results across the Internet and delivers the highest return on your advertising investment. To learn more, read the article below: Join over 73,000 advertisers already using the most effective way to advertise online.   When you advertise in Overture Premium Listings™, your business appears in the top U.S. search sites:2 MSN, Yahoo!, InfoSpace, Lycos, AltaVista, and Netscape. This is the single fastest way to get maximum exposure for your web site, and you have 100% control over your costs. Our advertisers receive over 150 million highly targeted sales leads each month.3 Tap into the searches occurring in your industry and put your site directly in front of customers searching for what you're selling: Monthly Searches on Overture and Our Affiliate Network See how many customers are searching for your products and services. Try our Search Term Suggestion Tool to get an idea of how much traffic Overture can send your business.   Pay-For-Performance™ search is the best way for customers to find your Web site because they are actively looking for your products and services. This also means that the sales leads coming to your site are highly targeted and motivated to buy. You set the price you're willing to pay for each sales lead and pay only when your customers click through to your site. Independent research shows that advertisers receive the highest ROI from pay-for-placement search when compared to other forms of advertising. With Overture, you bid for placement in search listings and set the price you're willing to pay for each sales lead. Unlike direct mail, you won't have to pay for mailing lists, printing or postage, and you won't pay for impressions as with banner ads and tiles. You pay only for the sales leads that actually click through to your site.   When you advertise with Overture, you'll receive the highest ROI because you can:   Start for as little as $50. Set your own cost-per-lead. Pay only when users click through to your site. Overture's Pay-For-Performance™ search maximizes your ROI and is the proven choice for online advertising. No other media buy drives results like Overture.